The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Education Online Campaign, Best Science Online Campaign
The banner ads were created for consumers driven by an insatiable need to know more about the world. The campaign successfully highlighted the vast cache of information that HowStuffWorks.com has to offer. The ads intrigued the users with fun factoids and drove site traffic, hooking new users on the site.
Contributors:
PRESTON KELLY
Location: USA