Best Consumer Goods Mobile Application

New Colgate® Max White™ toothpaste is packed with Mini Bright Strips to freshen your breath and helps give your smile an extra whitening boost. Now you can do the same for your photos with the Colgate® Max White™ Photo Recharger application, building upon the brand equity and supporting the larger integrated TV, print and online media campaign inviting the consumer to "Recharge Your Smile".
• Upload or take a photo with your iPhone or iPod Touch
• Zoom in and out to crop your photo
• Use the virtual brush to whiten smiles
• Add fun captions in comic-style text bubbles
• Finish your photo with a matching frame
• Save and send your recharged photo to a friend
It's fun and easy to use. Just a few taps turns your photos into works of art with bright, white s

Contributors:

Group Creative Director:	Dave Altis
Creative Director:	Patrick Saunders
Assoc. Creative Director:	Susan Tiehen
Sr. Art Director:	Kevin Lee
Sr. Art Director:	Erich Sterzl
Art Director:	Rob Kaszuba
Copywriter:	Brandon McCoy
Executive Creative Director:	Debbi Vandeven

VML

Location: US