Best Construction Websites

The purpose of the project is to redefine the Liquid Nails Web site to better support the brand identity and messaging. This initiative is intended to support the following marketing strategies:
1. Maintain the DIY market share position
2. Built the brand with a pull strategy with end-users
3. Promote diversified product lines as well as caulks and sealants
4. Strengthen Liquid Nails voice by satisfying the needs of the target audience

Provide relevant content on the web site to guide the heavy DIYer, light DIYer and fixer to the appropriate Liquid Nails® product.
Focus on two product offerings: Construction Adhesive and Household Adhesives
The new DIY section includes a Find-a-Product tool to help consumers better understand the wide product offering, including caulks and sealants, but guiding them to the product that is right for them.
Extended adhesive calculator as a coverage calculator function to more DIY usage. It will show just how much adhesive is needed for the dimensions covered.

Contributors:

Art Director:	Patrick Ginnetti
Interactive Art Director:	Rene McCann
Writer:	Greg Pfiffner
Web Developer:	James Kiel
Project Manager:	Marie Lepley
Director/Interactive:	Larry Yoder
Creative Director:	Nick Betro

HITCHCOCK FLEMING & ASSOCIATES

Location: USA