The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Technology Online Campaign
2009 Campaign objectives 1. Leverage the desire to communicate what the Holiday season brings 2. Keep in touch with the Amadeus community (audience: employees and our customers) 3. Create an e-card with a truly personal touch, combining our travel and tourism expertise with the latest online technology 4. State Amadeus global and multicultural values The Idea: My note of Optimism - More than a Happy New Year wish: Individualist vs. Collective - The whole makes the difference: A global melody for 2010 - The double meaning of ¨note¨ - Optimism vs. Wish = Action vs. Desire - Makes an impact: Visual and Audio
Contributors:
| Edward P. Ross: | Director, Corporate Marketing |
| Gordon Nardini: | Head of Global Brand & Marketing Communication |
| Marcia Perrella: | Project Manager |
| David Robinson: | Content |
| Inspiring Move: | External Agency |
AMADEUS IT GROUP SA
Location: Spain