Best Family Online Campaign

The Atlanta Summer MVP Campaign was targeted at upscale adults ages 30-54 with families in select Southeast drive markets. The online campaign utilized tactics including permission email, network banners, network search, and banner placements on Trip Advisor.com. The campaign was very successful with 58% open rates, 10.4% email click thru rates, and 2,283 MVP packages sold as a result of the campaign. Campaign goals and results include:

o Promote Atlanta as a Summer Getaway destination for families (delivered 3,871,562 impressions and 31,776 click thrus)
o Sell MVP packages while promoting participating attractions involved in the package (2,283 MVP packages sold, a 6% increase from 2008 during a difficult 2009 travel market)
o Collect Qualified Leads (864 Travel Guide Requests and 3,733 Opt-ins for future remarketing)

Contributors:

Sr VP & General Manager:	Andrew Wilson
Director, Marketing:	Anne Fleck
Senior Account Director:	Lily Leiva
Graphic Designer:	Gilbert Cantu
Programmer:	Jay Posten
VP, Client Services:	Cam Jensen-Campbell
VP, Creative:	Cliff Ward

USDM.NET

Location: USA