Best Travel Rich Media Online Campaign

The client sales goal for the co-op component of the media was to sell out /maximize the co-op space on the outbound e-mail/landing page creative. This was fully accomplished and the incremental revenue generated almost doubled the gross consumer impressions of the campaign.

The primary marketing goal of the campaign was to drive traffic to the sponsor’s web sites. “Two clicks to convert”. The landing page had sponsor’s ads that clicked directly through to their websites, thereby increasing hotel bookings and general tourism revenue in the Greater Miami area.

The target audience was families within a 250 mile drive radius of Miami. This strategy was employed to try and bolster local tourism during non-peak or the “shoulder” season.

The campaign was a great success generating 20,025,631 total consumer impressions [$0.00438 cost per impression], and 53,220 total click-thrus.

All the sponsors were extremely pleased with the results, as was the client.

Contributors:

Sr VP Marketing & Tourism:	Rolando Aedo
Website Dev & Interactive Mktg:	Andy Hoffman
Senior Client Partner:	Johnathon Concklin
VP, Creative:	Cliff Ward
Web Developer:	Gilbert Cantu
Interactive Media Director:	Ross Ramon
VP, Client Services:	Cam Jensen-Campbell

USDM.NET

Location: USA