Best Transportation Online Campaign

In Fall 2009, FedEx launched its “Ground is Faster” campaign to promote its market leadership over competitor UPS in commercial ground delivery. With its straightforward message and call to action – “FedEx Ground is faster to more locations than UPS Ground. See just how fast your shipments will arrive with FedEx Ground.” – this online banner campaign saw a dramatic 200%+ increase in traffic to its FedEx Ground landing page and Service Map application. Once at the site, visitors checked out transit times from their ZIP code with more than 90% of first-time visitors using the application. They also quickly read about the benefits of faster transit times including greater efficiency, satisfied customers, improved cash flow and more. The easy-to-follow user flow allowed visitors to get rates and quickly access the online shipping tool.

Contributors:

Design Director:	Brandon Miller
Designer:	Eva Lim
Account Director:	Justine Mikulis
Flash Developer:	Evan Warner
Developer:	Matt Haenlin
Marketing Principal:	Barb Drabowicz
Marketing Specialist:	Tony Kreager

TANK DESIGN

Location: United States