Best Fashion Or Beauty Integrated Ad Campaign

Audience
•Dual target of style-minded women and teens who love keeping up with the latest trends in both fashion and beauty.

Goals
•To create a multi-faceted campaign for P&G, positioning products from five of the company’s beauty brands (Pantene, Cover Girl, Olay, Secret, and Venus) as essential in achieving the season’s hottest trends.
•To create a shoppable digital environment that motivates fashion influencers to purchase these products.
•To create two separate, fully integrated programs that dovetail perfectly.
•To leverage Condé Nast Digital’s editorial authority on fashion and beauty.
•To create a program that works across multiple sites: Allure.com, Glamour.com, Lucky.com, TeenVogue.com, Self.com, WMagazine.com, Style.com and VanityFair.com.
•To keep the program relevant, fresh, current and top-of-mind.
•To encourage viral activity and social media outreach.
•To create a database of opt-ins and generate excitement.

Contributors:

Project Manager:	Anna Stein
Sales:	Kate Georgi
Art Director:	Alejandro Santandrea
Flash Production:	Matthew Homeijer
Associate Director of Flash Development:	Tanvir Haider
Production:	Amanda Berkowiz
Seniorr Production Manager:	Tony Landa
Executive Director, Creative Services:	Michal Shapira

CONDE NAST DIGITAL

Location: USA