The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ARMCHAIR MEDIA


FIGHT THE BAD GUY

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Best Construction Interactive Application

when our favorite pressure treated paladin Jimmy Rane approached us with an opportunity to bring to life the legend of his brightly-clad alter ego Yella Fella, we knew it would take courage, intelligence, strength, and action script. Amongst chronicling “The Adventures of Yella Fella” commercial campaign, as well as offering weekly sweep stakes, Yellafella.com finally offers you a work-safe opportunity to “slap-a-cowboy.” Yeehaw partners, yeehaw.

Contributors:

Creative Director: Stefan Kjartansoon
Art Director: Kevin Byrd
Senior Designer: Farbod Kokabi
Partner & Senior Strategiest: Kenny Ferguson
Production: Spitfire Studios

ARMCHAIR MEDIA

Location: USA