Best Hotel And Lodging Online Video

Choice FREEVILEE Promotion:
Audience – Consumers who have tightened their belts due to the weak economy, gas prices and inflationary pressure on household goods. Nonetheless, they are still planning on taking a trip this year, perhaps not as far from home or as luxurious as previous years. Choice hotels are a great value and will enable them to stretch travel dollars as far as possible without making big compromises on accommodations and quality.

Goal - Promotion offered consumers who stayed 2 separate times at a Choice Hotel to earn Choice Privileges points equal to a free night at up to 1,500 hotel locations. Banner ads were intended to drive awareness of the promotion, help increase revenue during the promotional period and drive Choice Privileges enrollments.

Contributors:

Interactive Art Director:	Geoff Crowe
Art Director:	Patrick Ginnetti
Writer:	Greg Pfiffner
Project Manager:	Jamie Smart
Director/Interactive:	Larry Yoder
Creative Director:	Nick Betro
Account Executive:	Kellie Gilbert

HITCHCOCK FLEMING & ASSOCIATES

Location: USA