The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Rich Media Online Ad
Primary audience: 9 to 14 year old Wii owners. Secondary audience: Former Pikmin players on the Nintendo GameCube.
Goal: Generate awareness of the Wii Pikmin game to new players and create buzz for former Pikmin enthusiasts by showcasing new Wii features. Showcase that with Wii controls, Pikmin is now more fun to play than ever.
Contributors:
| Executive Creative Director: | Tiffany Young |
| Designer: | Antonio Holguin |
| Account Supervisor: | Jennifer Rohr |
SMASHING IDEAS
Location: USA