Aimed at C-level executives as well as high-level business and IT managers, this video uses both IBM researchers and technology experts as well as real-world IBM customers to showcase why IBM industry-leading systems are so critical to creating competitive differentiation and to driving innovation for IBM customers.
Contributors:
| Account Executive: | Sherri Leopard | 
| Executive Creative Director: | Joan Doolittle | 
| Creative Director: | Patrick Cullie | 
| Assoc. Creative Director: | Corien de Jong | 
| Sr. Copywriter: | Patrick Cullie | 
| Sr. Interactive Designer: | Todd Violano | 
| Sr. Editor: | Patty Love | 
| Interactive Programmer: | Karina Halim | 
| Interactive Production: | Kevin Anderson/Design Con Carne | 
| Production Manager: | Martin Walaszek | 
LEOPARD
Location: USA