Best Application Service Provider Interactive Application

In 2009 Nokia, the world’s leader in mobile device manufacturing launched its mobile applications platform called the Ovi Store. Wunderman was asked to create a campaign and social media platform that introduced and inspired 1 billion Nokia Phone Owners to download the Ovi Store to their phones. Using a universal consumer insight, that in a connected world people share what they love with their phones, wunderman created the Ovi branded movement Show Your Nokia Some ♥ (Love). The Show Your Nokia Some ♥ platform started in social media with the launch of a Facebook Ovi store and widgets. The widgets were distributed to social media influencers across the globe. Each widget brought the power of ♥ (the Ovi Store) straight into its interface. Users are able to register and browse top Ovi Store apps for download within the widgets. The Tweet What You ♥ (Love) widget uses Twitter's open api to send automated tweets to the influencer’s followers about the apps they love the most in the Ovi Store! The Share The ♥ (Love) video widget used photobucket's open api to bring a users photos into the messaging which could be shared on over 200 social media platforms. The Show Your Nokia Some ♥ (Love) Newsletter was started and sent to all registered Nokia users. On January 13, Nokia launched the campaign in 70 Nokia owned proprieties in a 150 countries. In the first two weeks over 25,000 acts of love were preformed as a result of the platform launch.

Contributors:

Chief Creative Officer :	Nick Moore
Group Creative Diector :	Joanna Pena-Bickley
Senior Art Director:	Jason Cohen
Senior Art Director :	Chris Loccisano
Copywriter :	Efrem Oshinsky
Associate Creative Director :	Jennifer Leuzzi

WUNDERMAN NY

Location: USA