The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LIQUID ADVERTISING


C.O.P. THE PURSUIT ADVERGAME

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Best Game Site Interactive Application

For the release of the Nintendo DS Game: C.O.P. The Recruit, Liquid Advertising was challenged to stretch a limited budget and engage a broader audience. We created a self-contained, low file size mini-game that appealed to the casual gaming audience and would be easy to seed on flash gaming sites across the web. In 6 weeks, the game was successfully adopted by several hundred sites, amassing a huge volume of gameplays, and dramatic increases in site traffic. The mini-game focuses on the street racing aspect of the DS game and incorporates some elements from the storyline. The premise: As a former criminal turned C.O.P., it’s up to you to stop the Bomb Zombies and Save New York City from total annihilation. Embark on this birds-eye-view driving game and ram the terrorists out of commission. Good luck!

Contributors:

Scott Jonsson: Art Director
Alison Hamon: VP, Creative Director
Ben Liska: Programming

LIQUID ADVERTISING

Location: USA