Best Telecommunication Ads The Client Did Not Pick, Best Of Show Ads The Client Did Not Pick

As part of LG’s extensive sponsorship of the Iron Man movie, we created an online banner that let fans have a go at flying the Iron Man suit. We based our idea on our favorite scene of the movie–Tony Stark struggling to fly one of his first prototypes. The player controls the suit using their keyboard, with the aim being to fly from a skyscraper banner up to a leader board banner on the same page. It’s simple, addictive, and harder than it looks.

Media dollars were cut and this rich media banner never took off. Bummer.

Contributors:

Creative Dir:	Paulo Melchiori
Art Director:	Adriana Sesana
Copywriter:	Marcus Park
Programmer:	Paulo Seletti
Account Executive:	Leslie Gillman

PUBLICIS MODEM

Location: United States