The general objective is to develop a breakout way for “I JUST SAW IT ON CNN.COM” to be a part of the consumer consciousness. Generate an innovative concept that will engage consumers in a new and exciting way. We want consumers to think of CNN.com as their primary and best source for the latest online news video, from Breaking News to entertainment to politics and wacky news videos. More importantly, we want consumers to know that they can purchase t-shirts with their favorite headlines and know that CNN.com has the videos people are talking about. The target audience is people who consume online video moderately to frequently.
Contributors:
CNN
Location: usa