Best Real Estate Rich Media Online Campaign

Consumers are increasingly turning to the internet as a primary information source when researching real estate. Flying Point Media created an online media campaign and creative strategy to reach consumers who are actively in market for real estate. The foundation for the creative concept was a dynamic ad unit that could feed in current listing information for active Prudential Douglas Elliman listings. To accomplish this Flying Point Media set up a feed to receive creative attributes from Prudential Douglas Elliman on a per property basis. Attributes include the property address, photos, pricing information, open house details, listing agent name, photo and email address. Expandable rich-media creative was then dynamically generated on the fly utilizing these attributes in all standard IAB sizes. To keep the creative accurate, the feed is updated daily to provide price changes, status (active/sold) and open house information. The creative then dynamically updates to reflect these changes. In addition upon rollover the creative expands to allow larger format images to be displayed and to provide a contact form. Upon submission the captured data is emailed directly to the agent in real time.

The display creative runs on real estate vertical sites geo-targeted to the Prudential Douglas Elliman trade area (Trulia, Zillow, Property Shark, StreetEasy, 27East). The creative also runs on NYTimes.com and NYPost.com in the real estate sections. Wherever possible the property displayed is triggered based on user search criteria such as price point, neighborhood or town, and number of beds and baths to increase relevance.

Contributors:

CEO:	Alan Pearlstein
President:	Brandon Heagle
Technical Director:	Khurram Khan
Creative Director:	Lauren Jade Keasey
Flash Developer :	Jason Contento
Account Executive:	Vlada Briks

FLYING POINT MEDIA

Location: USA