Best Financial Services Integrated Ad Campaign

The audience of the Advisor of Choice campaign is Financial Advisors. The goal is to raise awareness of the current volatile markets and the uncertainty that occurs with their clients and give the advisor the tools they need to remain the Advisor of Choice for their clients. The campaign consisted of a series of emails focused on these topics and provided links to the microsite that contains a repository of the resources.

Contributors:

AVP:	Louise Santosuosso
Director:	Scott Priestley
Sr. E-Marketing Specialist:	Kristen Potter
Sr. E-Marketing Specialist:	Megan Glynn
	John Hancock Annuities Creative Services
	John Hancock Corporate Communications

JOHN HANCOCK ANNUITIES

Location: US