Best Beverage Rich Media Online Ad

Our challenge was deceptively simple — create online media that would make the target audience crave Dr Pepper. But not just any target. 18-to 24-year-olds. The ones who are stressed about college and their new jobs. The ones constantly seeking instant gratification. The ones not worried about physical activity or their health. We wanted to make them thirsty. And we did it by making the product look great. But we didn’t stop there. We made Dr Pepper look better than it’s ever been seen before in advertising. Filmed in a higher quality than High Definition, this campaign takes you up close to Dr Pepper and the “More to Explore” message. Our target can escape, if only for moments, to zoom into the ultra HD footage. Now, they can explore Dr Pepper and spend more time drooling over the product. But hopefully they can pull themselves away long enough to buy their own.

Contributors:

Group Creative Directro:	Linda Bumgarner
Creative Director:	Tony Snethen
Copywriter:	Joel Henning
Art Director:	Chad Green

VML

Location: US