Best Beverage Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

Tasked with extending Bud Light’s popular "Dude" TV commercials into the digital arena, Atmosphere developed a way to build on both the essence of the campaign and the social nature of the brand itself. From "The Call of Dude" (a web-to-mobile application that proves the word "dude" can indeed be employed to convey almost anything) to "Check Your Dudeness" (a strange but ultimately scientific social media application that used a set of stimuli that decodes a person’s innate "dudeness") to a microsite called Dudemadness.com. Online ads further extended the spirit of “Dude” by focusing on different situations to which there was only one possible response…”dude!”. Every interaction in the campaign is designed to let users share a Bud Light-branded laugh with friends. (Kind of like buying a round of beers without ending up with that annoying bar tab.)

Contributors:

CEO/CCO:	Andreas Combuechen
Creative Director:	Stewart Krull
Senior Art Director:	Jason Culbertson
Senior Copywriter:	Joel Bloom
Director of Development:	David Moore
Flash Developer:	Paul Whittemore
HTML Developer:	Jonathan Davis
Account DIrector:	Shawn Zupp
Director of Mobile Services:	David Bear

ATMOSPHERE BBDO

Location: USA