The FedEx Racing campaign was designed to get avid NASCAR fans to make a connection between FedEx and the attributes the brand shares with racing – speed, teamwork, and a passion to succeed.
The campaign featured a number of rich media executions which encouraged users to spend time with the brand and tapped into the passion racing fans have for all things related to the sport. “Pedal Music” is an execution that utilized a series of racing pedals as a musical instrument, exemplifying the degree of interactivity featured in the campaign.
