Best Investment Online Campaign

The Green Haven project was a coordinated online campaign that included targeted emails and a microsite promoting the FREE Special Report, The 7 Financial Blunders Multi-Millionaires Make. The email was designed to pre-qualify leads and steer them to the microsite which captured personal information. There were 2 emails created fro the project, along-format email and a short format email. Both emails directed the reader to the same microsite. The message in both emphasized the need to take personal responsibility for the health and well-being of a multi-million dollar estate and to avoid costly mistakes. The target audience was multi-millionaires who are seeking information to better manage their wealth and their personal estate. The ultimate goal was to generate new members to the new online investment membership site www.WealthManagementExchange.com.

Contributors:

Craig Huey:	President

CREATIVE DIRECT MARKETING GROUP

Location: USA