“Apple Tree” was the main branding banner in the online advertising campaign for The National Conference Center. The animation was kept simple and brief to attract attention before revealing the apple—the main icon in much of the direct/print advertising. The National Conference Center strives to be the nation’s best training center. And while some of their competitors offer “prettier” accommodations, our brand message has been “focusing on what’s important—training,” hence the message: “We’re not about being the favorite teacher. Just the best one.”
Contributors:
ACD, Copywriter: | Bryan Mack |
CD: | Willie Pike |
CD,Designer: | Jim Specht |
Programmer: | Jack Ebensteiner |
DOOR C @ CARLSON MARKETING WORLDWIDE
Location: USA