Paramount and DreamWorks were handed the difficult task of selling a movie that is about making a movie. Though the film focuses on the hilarious and horrible things that can go wrong when you wage movie war with a bunch of prissy actors in a scary jungle, the marketing campaign didn’t want to confuse the audience by focusing too deeply on the story within a story. Instead, they wanted people to know the players, know the funny and know the action. Our job was to emphasize the three strongest selling points to create buzz around the film and help put butts in theater seats opening weekend and beyond. Opening weekend box office proved the campaign delivered.
Contributors:
CEO, Creative Director: | Russell Scott |
President, Exec. Producer: | Patrick Young |
Sr. Producer: | Audra Haskell |
Flash Developer: | Danny Lippard |
Client Producer: | Mickey Worsnup |
JETSET STUDIOS
Location: USA