The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DRUMROLL


PICTURE PERFECT HOLIDAY

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Best General Interest Websites

There’s no other time like the holidays – that special excitement in the air, the festive spirit that blankets the world, and spending time with friends and family. The Drumroll Picture Perfect site celebrates the fun and festivities of the holiday season with a custom holiday card creation experience. Playing off the time honored tradition of sending well wishes via a thoughtful holiday card, we felt we could help lots of people create their Picture Perfect card without the hassle of actually dealing with their real family members. You’ve got to admit, it’s pretty hard to get all those people in the same room together. So here’s the next best thing (if not better – there’s always those sketchy family members you’d just rather avoid being near).
In this site, visitors can create characters that reflect each family member’s unique looks and wardrobe – even the unfortunate holiday sweater. Create an adult, a child, and don’t forget the “snowperson” (it’s no longer appropriate to call them snowMAN)
As an innovative interactive agency, we enjoy showcasing our creativity, technical and presentation skill through these kinds of fun, self-promoting projects. In this case, the system we developed showcases on-demand server-side image generation that allows people to download their newly created card in a variety of formats including an iPhone wallpaper or printable card. Plus, EVERY single design element was designed by our creative team including all the character illustrations, backgrounds, Flash work, etc. No stock imagery was harmed in the making of this experience.

Contributors:

DRUMROLL

Location: USA