The audience for this ad was consumers interested in buying "green" gifts for the holidays. The goal was to encourage people to explore our Green Gifts Guide Top 10 lists on the green.yahoo.com site.
Contributors:
Art Director: | Donella Bernardo |
Copywriter: | Vanessa Bauch |
Producer: | Anne Colen |
Creative Director: | Kathy Mancall |
YAHOO!
Location: USA