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Target: Current users of Luzianne tea bags and drinkers of competitive ready-to-drink teas.

Goal: To generate brand awareness and drive product trial through an increased level of consumer engagement on the "Find Your Front Porch" minisite. We created subtle “game-like” experiences throughout the site, such as the ability to grab the ceiling fan on the homepage and "gently blow" the page contents around. Also, on the locations page, site visitors can play "bumper maps" -- the user can grab and drag a state on the map, let it go, and see what happens!

Contributors:

Interactive Creative Director:	John Pucci
Executive Interactive Producer:	Val McKay
Interactive Marketing Director:	Matt Konigsmark
Interactive Developer:	Jason Van Pelt
Interactive Developer:	Jennifer Rockvoan
Interactive Producer:	Jacqui Gibson-Clark
Copywriter:	Micheal Heid
Account Executive:	Anne Miller
Account Executive:	Addie King
Creative Director:	Josh Mayer

PETER MAYER ADVERTISING

Location: USA