Adults 25-49 who crave unsurpassed flavorful food, have limited time for a meal or snack (10-30 minutes) and expect to spend $6-10 for a meal. Rubio’s core user is more likely than average to have above-average income, be college-educated, have professional jobs, and eat weekday lunch at Rubio’s. They may or may not have children living at home. Encourage customers to think of Rubio’s as a fun, healthy alternative to fast food.
Contributors:
Senior Art Director: | Brian Tsang |
Copywriter : | Anne McColl |
Creative Director : | Jeannie Metz-Fratoni |
Lead Web Developer : | Mai Krakauer |
Flash Designer: | Jeff White |
Flash Designer: | Will Hansen |
Flash Designer: | Nikolai Bokolichvili |
Director of User Experience : | Charles Wiedenhoft & Linda Eskin |
Senior Business Manager : | Lauren Dougherty |
Project Manager : | Lindsay Estrada |
RED DOOR INTERACTIVE
Location: USA