The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE


APPLE JACKS "RACE TO THE BOWL RALLY"

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Best Food Industry Interactive Application

The Apple Jacks Racing Network (AJRN) was a web site that allowed kids to explore dozens of different races between Apple and CinnaMon (an animated apple and cinnamon stick, respectively) in their attempts to bring flavor to the bowl of Apple Jacks first. For those who wanted a deeper experience, the AJRN site also featured this 3-D racing game that allowed you to choose your track, your racer, and the time of year.

Contributors:

Fileitup Media: Production Partner

BIGGS|GILMORE

Location: USA