Best Design Interactive Application

Objective: PunchStock’s new Web site design focused on finding the perfect image as quickly as possible. To generate leads and drive revenue it wanted to engage with its current base of customers, as well as iStock and Getty customers, and tout the simplicity of searching and ordering from the new Web site. Approach: Developed in three languages and launched globally, our Punch-O-Matic movie maker showed how PunchStock’s simple search and great collection of images can help anyone express themselves in a unique way. “It animates. It visualizes. It bugs the account guy.” What better way to catch the attention of creative types than to let them to be, well, creative? Highlights: U.S. email garnered over 4% response Over 1,500 movies generated 80% opt-in rate

Contributors:

Account Supervisor:	Rick Weithas
Web Designer:	Stephen Kozik
Copywriter:	RD Symms
Art Director:	Brent Wynn
Executive Creative Director:	Julie Wisdom
Creative Director:	Colin O'Neill
Project Manager:	Tom Russo

BABCOCK & JENKINS

Location: USA