Best Telecommunication Email Message

Simply Fast

Speed. When you’re selling something based on how fast it is, then you’ve got to get your message across fast. Which means simple. Which means easy on the eyes.

So the Javelin Interactive team created an on-brand email message and landing page with the look and feel of a billboard to sell super-fast AT&T U-verse Internet access. Why a billboard? Because our society is used to getting messages that way as we drive by going fast.

The beauty is that the message of speed matched the benefit of the service, which matched the speed of getting the message. Going fast doesn’t get any better than that, and it worked beautifully.

While we cannot divulge proprietary client information, the results have blasted past the client’s expectations. In fact, we may have set a new get-the-message-through, email/landing page speed record.

It’s more fun than driving with the top down — woo hoo!

Contributors:

Creative Director :	Rob Boman
Account Supervisor :	Derek Pigott
Art Director :	Gary Baer
Copywriter :	Logan Finkelstein
Account Executive:	Autumn Hopkins
Associate Creative Director:	Lori Tutt
Application Developer:	Michael McCullough

JAVELIN DIRECT

Location: United States