Best Construction Websites

Clark Builders Group (CBG) recently launched its new corporate web site as part of a re-branding campaign. The new site needed to capture users’ interest while providing ease of navigation, a difficult task for CBG, who, as the nation’s fourth largest multifamily builder, markets an extensive, national portfolio of work. The site features user-friendly navigation of company information for clients, subcontractors, and employment candidates via a multitude of interconnected navigation options. Using searchable product categories, the site highlights CBG’s ability to undertake a broad platform of project types. Users can also browse projects and regional offices via an interactive regional map. CBG regularly breaks ground at new job sites and completes construction at existing projects. Thanks to the site’s back-end technology, a Digital Asset Management system that automatically feeds current data, CBG is able to instantaneously update project information and reflect the company’s most current portfolio. These immediate updates are essential for demonstrating CBG’s commitment to delivering projects on time and under budget. A modern presentation includes video, flash-based animation, and downloadable content to complement the site’s informational depth. Client video testimonials and an animated photo slide show communicate CBG’s corporate philosophies. Other features include downloadable project datasheets, a full company brochure, photo galleries, and listings of recent company news. All features are organized with an earth tone color scheme and clean design that keeps the site from feeling cluttered. By maximizing communication, front-end usability, and internal maintenance, CBG is confident that visitors notice an immediate ease of use and winning delivery of company information. Traffic to the new site has increased over its predecessor and CBG has garnered nearly $200 million dollars in general contracting business since its re-branding efforts.

Contributors:

CLARK REALTY CAPITAL, LLC

Location: USA