Best Manufacturing Rich Media Online Ad

Consumers delight in dragonfly flight in the online experience of Shaw Industries’ “Spring is Green” campaign. A subsidiary of Berkshire Hathaway, Shaw established groundbreaking sustainability practices long before the modern green trend and committed even further via sponsorship of the first ever HGTV Green Home Giveaway. To compliment the season’s integrated campaign with digital flair, we animated the star of this show into an engaging offer of a $100 coupon for Shaw’s eco-friendly flooring. Within the banner ads and home page, the dragonfly transforms a dreary environment into a bright, colorful springtime scene. The result? Consumers illustrated their support into a drove of coupon downloads.

Contributors:

Designer:	Carl DeCaire
Associate Director, Creative:	Joey Zornes
Designer:	Andy Conroy
Manager, Account Strategy:	Heather Bioty
Client Services:	Tracey Parsons
Interactive Agency:	Juxt Interactive
Project Manager:	Devin Silberfein (Juxt)
Developer:	David Watzstein (Juxt)

RESOURCE INTERACTIVE

Location: USA