The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Online Campaign
This campaign sought to appeal to practically-minded consumers by first presenting something soft that’s ridiculous and over the top, and then encouraging the user to “wipe away” that visual by pulling on a sheet of Scott Extra Soft Tissue. This reveals a pack shot of Scott Extra Soft – which represents the more practical side of soft: “Softness done right.”
Contributors:
BIGGS|GILMORE
Location: USA