IBM wanted to create awareness in an audience it had never targeted before--telephony managers. The principal goal was to raise general awareness that IBM provides services in the field of unified communications--and that IBM is a strong alternative to other vendors such as Microsoft.
Contributors:
Account Manager: | Jennifer Schoenke |
Creative Director: | Joan Doolittle |
Associate Creative Director: | Yunita Heroe Permatasari |
Designer: | Michelle Cordle, Yunita H |
Copy: | Deirdre Puleo, Rachel Timbie |
Editor: | Andrew Wolfe, Joy Herbers |
Video Editor: | Karina Halim |
New Media Producer: | Martin Walaszek |
Director: | Tom Bradford, Ovo Films |
Audio Post Production: | Coupe Studios |
LEOPARD COMMUNICATIONS
Location: USA