Best General Interest Interactive Application

The goal is of the ballistics calculator is to provide shooters and hunters with the most accurate ballistics data giving them an edge at the range or in the field. The competitive advantage Winchester’s ballistics calculator has is that it: Provides ballistic data in an engaging and visual appealing interface Provides supplemental cartridge information such as images, description, BC, etc. enabling the end-user to make an informed decision and ultimately incent them to purchase Winchester Ammunition in-store. The solution provides multiple channels in which to promote the calculator and Winchester brand…Surface (trade shows, retail events and openings), Web (site visitors) , DVD (direct marketing, leave behinds), or .exe (users can download to their machine, Winchester field sales reps can demo off laptops).

Contributors:

Managing Director:	Jim McPherson
.NET Practice Manager & Technical Team Lead:	Jeff Fattic
Interactive Developer:	Mark Riemann
.NET Solutions Architect:	Azhar Salahuddin
Creative Director:	Chad Boatman
Supervisor, Website & Consumer Marketing:	Derek Jerrell - Winchester

QUILOGY

Location: USA