Best Pharmaceuticals Interactive Application

Eisai markets 3 products that treat various stages of Cutaneous T-cell Lymphoma (CTCL). CTCL is a rare skin disease and only about 1,500 new cases are diagnosed every year. Since the disease is so rare there are not a lot of informational resources available to CTCL patients. The goal of the Interactive Treatment Companion is to make information and ongoing support available to all patients diagnosed with CTCL. The Eisai Oncology Franchise created a binder for patients that provides disease and treatment information, along with support resources such as a calendar and financial assistance section. This offline piece was embraced by the patients who received it, but was not widely available to all CTCL patients. Compass Healthcare Communications transformed the binder into an engaging interactive tool that is available on each of the Eisai product websites. The tool integrates seamlessly into each website and displays the content as a Flash catalog. Now all patients have the ability to browse through, save, or print all the resources that were traditionally only available in a few physician offices.

Contributors:

Associate Director:	Sreenivas Rao - Eisai Inc.
Sr. Product Manager:	Keiran O'Kane - Eisai Inc.
	Carter Clanton - Eisai Inc.

COMPASS HEALTHCARE COMMUNICATIONS

Location: USA