Best Other Email Message

During the Winter of 2008, Compass had a goal to not just send out an eblast that says “Happy Holidays” but convey and/or remind the audience that Compass is a fun, innovative, energetic and creative interactive marketing agency. Not everyone knows that while Compass employees are smart, serious and dedicated to excellent work, they also have musical and theatrical talent and the confidence to laugh at themselves. The idea – have Compass perform some holiday songs for its target audience. Compass utilized its employee’s talents to record the songs (both instruments and vocals) in a recording studio. The next step was to lip-synch the songs in videos. Filming took place inside the agency as well as on location in Princeton, NJ (where Compass is located) to give a flavor of who they are and where they work. What you got was two videos of Compass employees well, being Compass employees. Living the work hard, play hard mentality. Going the extra mile to produce something that will catch the audience’s attention even by sacrificing both body and personal reputation. While there are plenty of laughs to be had, in the end the viewer can see this isn’t some stuffy, boring, cookie-cutter agency. It’s true that you only get one chance at a first impression. Here’s a good one that’s bound to last!

Contributors:

President/CEO:	Peter H. Nalen

COMPASS HEALTHCARE COMMUNICATI

Location: USA