The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Events Online Campaign
Mid to upscale suburban fly markets and 300 mile drive markets were the target demo for two important cultural events in the city of Atlanta. This online campaign delivered over 8.8 million branding impressions, and utilized permission emails, network banners, network search and CNN. Huge results - 97.38% open rate, a 19+% click-through rate, and generated over 9,300 registrations and 7,713 opt-ins.
Contributors:
| Sr VP & General Manager: | Andrew Wilson |
| Dir Culture & Heritage Mktg: | Jo Ann Haden-Miller |
| Exec Dir Brand Atlanta: | Melinda Ennis-Roughton |
| VP Creative & Technology: | Cliff Ward |
| Senior Account Director: | Lily Leiva |
| Graphic Designer: | Gilbert Cantu |
| Programmer: | Jay Posten |
| VP Client Services: | Cam Jensen Campbell |
USDM.NET
Location: USA