This campaign is part of the client's branding initiative, with overall goals to increase opt-ins and event promotion. The campaign included permission email, banner on select travel and magazine sites - over 14 million total branding impressions. Of those permission emails, results were a phenomenal 70+% open rate, 172k registrations, and over 1,390 opt-ins.
Banners can be viewed at http://www.mypigeonforge.
com/camp/winterfest08/banners.html (please be sure to click on the register to win link to view the flash application).
