Best Interactive Services Interactive Application

Burn, a popular energy drink in Europe, which promises to “extend your night,” was looking for a way to stay relevant in people’s minds even after the sun came up. The web was huge with their 18-24 demographic, but surfing the web is such a passive act, they needed to find a way to bring the web to life. Our strategy was to create an online experience that duplicated the best parts about a great night out - new friends and shared stories.

The result was Burn Alter Ego, one of the first flash-based Facebook applications, incorporating animation and sound in every part of the experience. The application allowed users to create a virtual avatar, and then “go out”- either with existing friends, or new ones. The next day, users could check their avatar’s blog to see what they did the night before, and view images that showed both avatars hanging out. The end result was that, just like actually going to a club, users received a story and a shared experience with a friend the next morning.

Contributors:

Angicel Santos:	Project Manager
James Allen:	Creative Director
Juan Morales:	Executive Creative Director
Cesar Santos:	Sr Art Director
Damion Parsons:	Art Director
Rob Gonda:	Technical Director
Maria Usbeck:	Designer
Ben Levy:	Copywriter
Alex Toledo:	Lead Interactive Developer
Freddie Laker:	Strategy

SAPIENT

Location: USA