Best Retail Online Campaign

Purpose: The client approached us to launch their new spring line and recreate the online brand image to be in line with the new branding initiatives of a more modern, sexy woman. They also wanted to increase sales on the main website as well as drive up the number of records in the consumer database. Concept: We created an overall campaign around “Find Your Sexy Style” that focused on the “inner and outer sexiness” of a woman. It invited our user to discover their unique “Signature Sexy Style.” Target Audience: Mid 20’s to early 30’s; higher income 70K+; Single; Caucasian; Happy with figure and likes to show it off; Loves fashion and intimates; Wants to look and feel sexy – make heads turn; Proud of her body – highly linked to her self-image

Contributors:

Creative Director:	Alan Gilleo
Art Director:	Jeremy Williams
Interactive Designer:	Jeremy Williams
Interactive Designer:	Keith Adams
Interactive Designer/Multimedia:	Nick Ress
Interactive Programmer:	Brent Wills
Copywriter:	Katina French
Director Interactive Marketing:	Michael Wunsch

LEAPFROG INTERACTIVE

Location: USA