The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Email Message, Best Of Show Email Message
The audience for Design Lab’s Holiday Card called “Holiday Mad Labs” was to our clients, contacts and suppliers.
The goal of the email was to engage the audience, create a buzz with the viral aspect of the card (send to friend capability) and to showcase Design Lab’s creativity and innovation. We will use this card to demonstrate to our clients the impact of sending interactive greetings for the holidays.
We received a 94% click through rate.
Contributors:
| Kim Cullion: | Designer, Flash Programmer |
| Anna Dong: | Designer |
| Christa Robillard: | Designer |
| Brandon Grigg: | Copywriter, Programmer |
| Ryan Page: | Programmer |
| Alexander Younger: | President |
| Alexia Patton: | Account Manager |
| Mary-Catherine Telemaque: | Account Manager |
DESIGN LAB
Location: Canada