Best Biotechnology Websites

SeraCare's existing web site needed an updated look, along with enhancements like site search and greater ease of navigation. In addition, the updated site needed to push customers to the new online catalog. PII created a rotating Flash icon highlighting the five work environments SeraCare serves, and an animated banner based on SeraCare's print advertising, using SeraCare's black and white print images morphing to color, giving greater visual appeal in the new digital medium. Slide shows add movement to the pages and offer more opportunities to showcase visuals without cluttering the page.

Contributors:

Director, Marketing:	Orna Bresler
Developer:	Gary Schueler
Senior Project Manager:	Rebecca Chaffee

PHARMA INTERNATIONAL, INC.

Location: US