The primary audience for this campaign is auto insurance seekers from the ages of 25-45 with the goal being to get them to fill out a form requesting a quote. We went about the creation of the ads with a more humorous yet realistic approach about auto insurance today which would hopefully intrigue the viewer to want to take a few minutes to fill out the simple form.
Contributors:
Web/Graphic Designer: | Julien Rotundo |
Art Director: | Vitali Soroka |
CMO: | Michael Sprouse |
Creative Director: | Erica Baer |
EPIC ADVERTISING
Location: USA