Best Automobile Interactive Application

The Patriot Factor ran from Q1-Q2 2007 and succeeded in reaching a savvy and sometimes elusive, but highly influential cross-section of the target demographic. Understanding the persona intimately, we tapped into the group’s passion for the comic book genre and also their engagement with online communities.
By using emergent technologies that allowed users to collaborate with the brands, rather than being spoken to by the brands, they became advocates and extensions of Jeep and Marvel. The community participated in the developmental process from initial ideas to pencil to ink to color and ultimately resulting in a tangible printed comic. Visitors were presented with ever changing and evolving content throughout the project’s lifespan. Registered users could submit ideas which were then judged by Marvel and Organic. Authors of ideas selected for inclusion were awarded with signed artwork and even cited as authors in the printed books. Everyone who registered received a published comic by mail. To help spread the word virally, users were able to create their own 4-panel mini-comics by choosing character scenarios and inputting dialogue to then “Send to A Friend”.
The Patriot Factor was the first digital experience to give users the power to create their own story, and then allow them to see it brought to life page by page by a team of Marvel writers and artists. We harnessed the passionate dialogue created within this collaborative online community to capture and hold the interest of our target demographic.

Contributors:

Executive Creative Director:	Sam Cannon
Creative Director:	Adam Wilson
Assoc. Creative Director:	Jeffrey Bergmann
Sr. Designer:	Jeff Borssadet
Information Architect:	Dwayne Raupp
Engineer:	Dan Gustafson
Engineer:	Zander Waldman
Engineer:	Jim Bachalo
Engagement Manager:	Peter Galio
Engagement Manager:	Leslee Friemuth

ORGANIC, INC.

Location: USA