Best Sports Microsite/landing Page

Accelerade’s vRide micro site is the home for a downloadable audio training tool for serious cyclists. This part of accelerade.com keeps the mission of the brand going — to provide more. More than its competitors. More knowledge and tools and information for the high-end endurance athlete community. With vRide, Accelerade continues to meet endurance athletes where they are. By working with cinematic nonfiction visionaries and vRide architects, Ditore Mayo, a dynamic user experience was born. Visiting the vRide micro site is like being transported to the actually race course. Users experience an interactive flythrough of the training course, learn about the ride leader and coach and have access to download vRide to begin training for the bike leg of the legendary San Francisco Triathlon.

Contributors:

Linda Bumgarner:	Group Creative Director
Andy Mcleod:	Sr. Art Director
Jessi Withrow:	Copywriter
Nick Crofoot:	Creative Director
Travis Kleiner:	Art Director
Deborah Vandeven:	Executive Creative Director

VML

Location: US