The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Integrated Ad Campaign
The goals of campaign were to create rumors around the product before the launch, and involve the target into creativity developed for Twingo.
the final goal was to gain at least 5.000 members on website,
we realized about 9.000 members.
Contributors:
| Creative Director: | Patrizio Marini |
| Art Director: | Emiliano Soranidis |
| Copywriter: | Massimo Muto |
PUBLICIS ROME
Location: Italy