Best Design Microsite/landing Page

Snapple’s latest offline campaign has taken consumers to the source of its good-for-you teas. We developed a site that integrates with the campaign while putting the consumer in the driver’s seat to experience what the beverages that are Made from the best stuff on Earth® are all about.

At the new world of Snapple.com, a user can explore several virtual environments that go straight to the source to unlock the historical and nutritional information of Snapple beverages. For instance, a user can learn more about the rooibos bush in Africa which is the source of red tea, the camellia sinensis plant in China from which white and green teas are derived, the wide range of Snapple beverages that are sourced from the black teas of India, and the authentic tea experience made popular by England. Not only that, the user can explore New York City, the birthplace of Snapple, to soak up the quirky flavor of the brand and discover how it’s involved in the community.

Several components make this site an interactive adventure, from a cooler that the user can literally search by health and other benefits to virtual magazines that contain key information about teas and the tea time experience. Snapple.com also has games and updatable content that will keep the user coming back to quench their thirst for everything Snapple.

Contributors:

Linda Bumgarner:	Group Creative Director
Tony Snethen:	Creative Director
Chad Green:	Art Director
Nick Allegri:	Art Director
Laura Roth:	Art Director
Dana Babler:	Copywriter
Molly Anderson:	Copywriter
Deborah Vandeven:	Executive Creative Director

VML

Location: US