Best Manufacturing Microsite/landing Page

Shockwatch makes products that monitor equipment in use—hours logged on a forklift, for example, and packages in shipment, for temperature and other handling conditions. John Grayman was developed as a viral campaign to represent the “everyman” in the supply chain, who through apathy or negligence, can cause problems with shipments or equipment. The site features vignettes, a random excuse generator (“The 3rd Shift Did It”) and the opportunity to create your own John Grayman cartoon. The campaign has increased traffic to the Shockwatch site by 20% and has increased leads by more than 20% as well, since its launch last fall.

Contributors:

Director Client Services:	Beth Albright
Account Manager:	Lisa DeHaan
Art Director:	Jennifer James
Associate Art Director:	Marissa Pangani
Copywriter:	Jennifer Hollmeyer

MARKETSENSE

Location: USA